Ethical fashion is created designers who have a passion for quality and an eye for unique design.
Aesthetics come first. Ethical fashion is fundamentally about providing superior quality – and that includes style. Often clothes are made with natural textiles that feel much nicer to wear than synthetic fibres because they let your body breathe.
The best fashion designers care about the impact they are having on the planet. They don’t exploit the environment and don’t abuse human rights in the name of style. They take responsibility for the working conditions of the people in their supply chains. They minimise the damage inflicted on the environment by their manufacturing processes.
You can support this fast-growing ‘fashion revolution’ by buying from brands that offer their workers a better quality of life and the chance of a better future.
Ultimately, fashion is all about personal communication. The question is: what do you want the brands you wear to say about you?